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What you missed at Digital School

by Tricia Whitlock

Couldn’t make it last night to Digital School? Never fear we’ve supplied you the slides and the cliff notes. Study up and don’t miss the next one!

Analytics for the Business & Marketing Executives

Major Takeaways

    • Reporting and the ease of creating weekly automated reports from Google Analytics
    • Setting KPI (Kep Performance Indicators) to test performance against objectives
    • Aggregate isn’t very useful, “segment or die”

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