It’s all too common for companies to throw a free BetterHelp subscription or a subsidized ClassPass bundle at team members and call it “employee wellness.”
But Madilynn Beck, founder of the Atlanta-based startup The Better Spot, thinks that just isn’t enough in our “go faster” work environment.
Beck witnessed a persistent problem in the startup business world while scaling The Better Spot, a practitioner-focused HealthTech. Specifically, she realized that founders, solopreneurs, and early-stage teams don’t have enough access to important preventative care. And that can have negative effects on a business down the road.
“If your founding team isn’t healthy, then your company is sick,” she told Hypepotamus.
With this in mind, Beck recently launched Well, Partner as an expansion of The Better Spot’s wellness work. Well, Partner is a workplace wellness program that collaborates with certified wellness experts to fill in crucial gaps left in corporate and startup workplaces. The goal is to help founders show up “at one hundred percent and as a whole founder,” Beck added.
Users can access “anything your insurance doesn’t cover,” like certified acupuncturists, doulas, reiki healers, nutritionists, and holistic health service providers. The program offers flexible access through both online and immersive in-person options onsite that can be accessed by employees at each company using Well, Partner.
Beck is a solopreneur and psychotherapist who ran a private practice before jumping into the tech startup world. She participated in Techstars Atlanta Powered By Cox Enterprises in 2023.
Now, The Better Spot is set to help the next generation of Techstars founders. Beck told Hypepotamus that the Well, Partner program will be available to and integrated into the most recent Techstars Atlanta program, which launched last week.
During the first week of the program, Beck told Hypepotamus that the founders in the program “dove headfirst into informed discussions on the diversity of care.” As the cohort moves forward in the program, Beck added that founders will receive a “buffet of holistic services, from bodywork to founding team therapy, led by licensed clinicians.”
