With two years of business under its belt, Athens, Georgia-based startup AdPipe is starting out 2024 with a new infusion of venture capital.
The software team announced today it has closed a $6 million Series A with Atlanta Ventures. Local investor Tom Noonan also joined the round.
Atlanta Ventures was part of AdPipe’s seed round in the spring of 2023. Andrew Levy, AdPipe’s CEO, said that the new capital will help the team “get back to building” its platform that helps businesses discover, create, and share their own media assets.
The reality is that most companies waste a lot of money and energy during the content creation process, since media assets are used for one campaign and then forgotten. But AdPipe is designed to accelerate a company’s creative pipeline and bring new life to that content.
A New Vision
2023 was a strong year for AdPipe. Not only did the team pitch on the Venture Atlanta stage and bring in some major enterprise clients, they were also featured in a Wall Street Journal article highlighting the local innovation scene.
2023 also proved pivotal for AdPipe’s technical capabilities.
The team tripled its engineering team and reached a “huge breakthrough” in computer vision technology that improves its image labeling capabilities.
This is particularly important for users that have marketing photos, logos, videos, and other content scattered across cloud drives, servers, and random Slack channels.
Traditionally, enterprise companies have struggled to keep track of all their digital assets, as there is “no such thing as a source of truth” for content, Levy added. But AdPipe allows users to find the digital content they need, wherever it lives and no matter how that content is labeled.
“[AdPipe] allows our partners to speak to imagery in plain English and pair their imagery with their objectives and get to market quickly. And we can do that scaled across multiple sources,” Levy told Hypepotamus.
AdPipe’s technology for creative and marketing assets has caught the attention of some major brands. Aflac, John Deere, and Caterpillar are all customers.
Another customer, Honey Baked Ham, said that AdPipe helped the company see its average post impressions more than triple since using the platform, according to a statement from a director at the team.
