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Tech Topics In This Article: Atlanta startups, VR technology, bootstrapping
If you ever found yourself trying to get into a new creative endeavor, chances are you went to Google and searched for online videos to give you a crash course on the subject. And if you found yourself really enjoying that creative activity, perhaps you started looking around for some classes to take.
But finding the right classes with the best instructors that actually fits your schedule can be tough. Atlanta photography and entrepreneur Corey Reese knew there had to be a better way for people to learn the art and the craft of photography. So he started looking at immersive and mixed reality technology options out there, and found himself building Immersive Exposure, a platform designed to help people master creative fields from anywhere.
What To Expect Inside Immersive Exposure
Reese views Immersive Exposure as the next iteration of online training options. While MasterClass and CreativeLive made top-tier education accessible from your screen, Immersive Exposure breaks the screen entirely—bringing the instructor and the learning environment directly to you in a way no platform has before.
“The next best thing to being in person is creating an in-person experience from anywhere,” he told Hypepotamus.
This allows users to ditch the computer-based lessons that focus on the theory of photography and instead focus on practical and tangible skills they can put to the test right away.
Reese said he intentionally brought together a diverse group of creatives to help teach people photography. That means people can use the platform to learn everything from product to commercial to high fashion photography. To date, many of the instructors are Atlanta-based photographers with strong following and portfolios.
“By leveraging virtual reality and our unique mixed reality features, we’re making professional creative mastery accessible, interactive, and dynamic. This platform invites creators to dive deep into their craft, providing hands-on experiences that go beyond traditional learning methods. We’re starting with photography, but this is just the beginning of our journey to transform how creative skills are developed through immersive technology.”
The team released the early access version of the platform early this year on the Meta Horizon App store, which allowed users to access Immersive Exposure’s growing content library.
Get To Know The Founder
Reese’s road to entrepreneurship included time as a football player with a full scholarship, a model with a Billboard in Times Square, and an IT professional navigating the Great Recession. In 2006 he picked up his first camera and soon fell in love with photography as a creative outlet. Now as an Atlanta-based photographer, Reese’s work has been across the beauty, fitness, fashion, and entertainment industries.
He is also no stranger to the online teaching space. Through more traditional online educational platforms, Reese has taught more than 56,000 students across 181 countries. He sees Immersive Exposure as a new, more tech-savvy way to reach more students and photography enthusiasts.
“Everything that I’ve done and thought about over my career was for this moment,” he added.
To date, Reese has bootstrapped Immersive Exposure, bringing on a team of developers and photographers to build out the platform and the content library. Now that the platform is available, Reese is ready to hit the fundraising circuit to help scale.
