FinTech, BioTech, HealthTech…and now, FashionTech?
There are a growing number of startups in the Southeast that are working at the intersection of fashion and technology. Some are helping parents buy and sell second-hand baby items. Others are connecting college students through shared wardrobes. A few are even providing personalized styling experiences. But most importantly, these ventures are reshaping the way we think about our wardrobe.
Whether you are looking to go on a shopping spree or not, these are the technology startups that are making a fashion statement that you should keep an eye on:
Charlotte-based Stork Exchange
The North Carolina-based startup makes it easy for parents to buy and sell second hand baby goods all in one place. Stork Exchange is part of the Techstars Atlanta cohort currently in session.
DressyClub
This startup connects college students through shared closets. Based out of Denver, DressyClub is currently in Atlanta to participate in Techstars Atlanta.
Charlotte-based Fashivly
This North Carolina startup helps users find, love, and curate their personal style. The platform’s styling services provide users with style guides, and Fashivly’s stylists are industry-vetted, seasoned professionals who work with all genders and all body types to create totally personalized looks.
Atlanta-based Reflekt Me
Reflekt Me is a SaaS startup that allows e-commerce brands to reach new customers with personalized product images of real people wearing different products. The technology is currently used to help Levi’s shoppers.
Raleigh-based Prept
North Carolina-based Prept is a style and shopping platform for women and boutique women’s fashion stores. In the app, users can get personalized assistance from stores & Prept style advisors to help curate outfits or even build a whole new wardrobe.
Styl AI
Founded by Duke University students Dhruv Bindra and Rahul Bhandari, Styl uses a Tinder-like interface and lets users swipe on personalized clothing recommendations.
Atlanta-based Fitted Family
Newly-launched Fitted Family is an e-commerce brand and subscription service that wants to make children’s shoe shopping more enjoyable and convenient for all.
Nashville-based Couture Technologies
Couture Technologies helps brands create personalized, AI-powered customer experiences virtual fittings, interactive lookbooks, and a virtual body measurement system. You can read about their previous fundraising journey on Hypepotamus.
