Wisdom Wednesday: Jess Legge

Wisdom Wednesdays are fireside chat sessions with seasoned entrepreneurs sharing their experience in running a successful startup and how to avoid costly mistakes with the founders in Square One Startup School.

In this session we will sit down with Jess Legge, Co-Founder & CEO at Sifted, a foodtech platform curating corporate lunch programs for the worlds top tech companies, as she shares her story of taking the leap from corporate hustler to tech entrepreneur while sharing tips and tactics on how to secure your first paying customers.

Jess Legge and Kimberly Lexow founded Sifted to upgrade the catered corporate lunch. But the pandemic shifted their business model to shared virtual experiences like cocktail-mixing how-tos and revealed their true purpose: “to tie teams together,” says Legge. Sifted provides office lunches using sustainable practices and provides meals for people experiencing food insecurity. It has catapulted into six states and served 2 million meals so far at companies like Uber, Twitter, and Google. The founders, who had no food experience, came up with the idea for Sifted on a Sunday, built the website on Monday, and had their first client by Wednesday. Legge’s advice for would-be entrepreneurs? Don’t overthink it. “Just do it.” —Betsy Riley