Who Needs Product Marketing Anyway?

Sales, Marketing and Product teams often struggle to bridge the gaps between them and communicate effectively.  In this new era of product-led growth, however, it is critical for each to operate in lockstep.

Join our panel of experts as we examine:

• How to eliminate gaps between Product, Marketing and Sales through effective product marketing.

• Why product marketing should play a critical role across the entire product lifecycle.    

• What an effective product marketing team looks like in our new era of product-led marketing and sales.     

• How and why product marketing generates results, not just volumes of largely unqualified traffic and leads.