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Unlocking The Hidden Value Of Your Product

August 27, 2024 @ 10:00 am - 11:30 am

Every company has the same challenge.

In the commoditized world that we live in, it’s up to you to communicate to prospects and customers your unique value. The perception of value will determine how quickly prospects will engage and the price point that they pay. This begs the question, how exactly do we as human being perceive value?

During this highly engaging and informative address, we’ll explore the science of human decision making, a formula for messaging success and a simple framework for communicating high value to ANY audience.

You’ll walk away with:

  • Understanding the psychology of how people make decisions.
  • How to identify your unique value.
  • How to communicate high value to a specific audience.