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TAG: Time to Get Tough

October 16, 2019 @ 7:30 am - 9:00 am

Join us for a Power Breakfast with Michael J. Coles, cofounder of Great American Cookie Company!

Entrepreneur powerhouse Michael J. Coles, cofounder of Great American Cookie Company and former CEO of Caribou Coffee, explores his remarkable journey in business, sports and politics in his new book, Time to Get Tough: How Cookies, Coffee, and a Crash Led to Success in Business in Life. In the memoir, he recounts the failures and successes that led him from poverty and a near-fatal motorcycle accident to founding a $100-million company and becoming the namesake of the business school at Georgia’s third largest university—despite never having attended college himself.

From starting three businesses, to setting transcontinental world cycling records, to making two bids for U.S. Congress, to writing legislation for Georgia film tax credit that changed an industry, Coles’ story is one of true grit and perseverance, taking risks and facing failures. Time to Get Tough is available now on Amazon and in chain and independent bookstores.

Coles’ story of personal perseverance is as impressive as his business acumen. Centered on his personal mantra of ‘TTGT or Time to Get Tough’, his book contains practical advice for not only how to succeed in business, but also how to use unconventional methods to face any daunting challenge. The firsthand perspectives transcend the scope of a traditional autobiography and offer useful commentary on the business, political, and philanthropic climate of the last forty years.

“I hope this book offers practical and unconventional lessons for anyone facing a major challenge, whether it’s starting a business, overcoming tragedy, going back to school, or facing a major illness,” notes Coles.


Technology Association of Georgia (TAG) – Alpharetta
4400 North Point Parkway, Suite 155
Alpharetta, GA 30022 United States
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