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SEO 101 Workshop
August 20, 2019 @ 10:30 am - 11:30 am
It used to be that Google was just a page full of blue links. Today most searches occur on a mobile device, and typically only ads appear above the fold (the viewable portion of the screen). Then depending on your category, there could be a featured snippet, followed by local results, and then the traditional blue links. In addition, on a mobile device, someone could simply click to call you instead of viewing a web page. Where do you get started with SEO if you are a startup?
SEO is about more than just keywords, but keywords are generally how people search. Then you need to make sure your website is structured properly, loads quickly, and provides useful information. Content is extremely important. And what about links? Is it more about quantity or quality?In this Village Workshop, you will learn how to get started with SEO without paying a consultant. It starts by benchmarking your current performance against your competitors and measuring performance going forward. Free and low cost tools will be featured to help you get started. You will also receive a list of resources where you can learn more.*This workshop is targeted for beginners, so if you are an advanced user, this will be review.Key Takeaways
- The basics of SEO
- The components of the Search Engine Results Page (SERP)
- How to measure success using Google Analytics
- How to use Google Search Console
- How SEO translates into business success