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Measure, Manage & Grow
August 23, 2019 @ 10:30 am - 12:00 pm
Let metrics and insights help you supercharge growth. Startups in particular have to be nimble, prioritize and act quickly and intelligently – which is impossible if you don’t understand how the business is tracking against your goals and why. With the right Key Performance Indicators (KPIs) and financial metrics, you’ll be that much closer to positioning your startup for success. Investors will thank you as well!
· We’ll cover key concepts including:
· Sales & Marketing metrics – lead gen, pipeline, conversion, productivity, revenue
· Operational Metrics – productivity, efficiency, resource planning
· Unit economics – customer acquisition costs, lifetime customer value, gross margin
· P&L design – financial transparency and visibility, margins, cash flows
· Financial forecasting – revenue model, revenue waterfall drivers, growth model, market penetration