Map the Movie: A Journey Mapping Exercise

Customer journey maps helps us get a holistic, big picture understanding of a user’s journey through a problem, solution, and resolution. It goes beyond the interface to fully understand the motive and pain but journey maps can be a daunting task. Candra Gill will help teach us how to put together a customer journey map, what to include/exclude, how to get other stakeholders to collaborate on the map, and how to use it to tell the right story to make it as useful as possible to us as UXers.

Attendees will pick from a list of well-known movies to “map out” — this will allow us to focus more on the structure rather than the nitty-gritty content .. plus it’s gonna be way more fun. 🙂 We hope to se you there!

About the speaker:
Candra Gill has worked in UX in the agency world and in-house at large corporations. She is currently a Principal UX Architect at Cox Automotive and teaches Information Architecture as an Adjunct Instructor for Brandeis University’s Graduate Professional Studies Program in User-Centered Design. She entered the field by earning an MSI in Human-Computer Interaction from the University of Michigan School of Information. In her pre-UX life, she was a student affairs professional working with graduate and undergraduate students. In her free-time, Candra enjoys fiber and paper arts and would be more than happy to talk about handspinning with you for hours.