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KPIs and Goal Setting for Marketers Webinar
June 21 @ 1:00 pm - 2:00 pm
This session is part of GA’s Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!
What are the right goals for marketing, and how do you set them? Marketing efforts are worthless if you don’t measure or track them properly. This is where key performance indicators (KPIs) come in. KPIs are specific numbers that align with your goals – allowing you to measure progress and success. They are used across marketing campaigns for websites, content, social media channels, advertising, and much more.
Throughout this event, we will discuss how to set KPIs, what metrics are important to keep an eye on as marketers, what are industry standards are. You will leave this event motivated and prepared to accomplish your goals!