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How Voice Will Disrupt the Buyer Journey
January 23, 2019 @ 6:30 pm - 9:00 pm
Consumer discovery is about to change in a big way. The internet, mobile, and social all changed the world. And now we’re poised for the next major disruption: voice. Innovations in voice technology are already changing the way we live. And Siri, Alexa, and Google Home are just the beginning.
Voice is expanding into our TVs, cars, radio, and more. It’s about to change search and our definition of search.
That’s why forward-thinking marketers must prepare for a future where voice and virtual assistants play a significant, and in some cases principal, role in content and purchasing decisions. The adoption rate of voice technology is forcing brands to meet their customers on new terms.
Join us on Wednesday, January 23rd, 2019 to hear how industry thought leaders think voice will change consumer behavior.
As always, food and drink will be incredible, with cold microbrews from Orpheus, a variety of seasonal wines, and tasty bites from Highland Bakery.