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Design for Emotion: UX and User Engagment

July 30 @ 6:00 pm - 8:00 pm

According to a recent study from Forrester Research, a well-designed user interface and user experience (UX/UI) can increase a website’s conversion rate by 200% to 400%.

These days, attention spans run short. When users engage with your website or product, you only have seconds to influence them.

The Experience is The Product <=> The Product is the Experience.

When UX is harnessed properly, it can be a powerful force that keeps your customers returning for more.

Join Tyrannosaurus Tech and Santiago Gomez, User Experience Architect, on July 30th at The Farm. Santiago will explain how good UX/UI can drive desired user behaviors, engagement and conversions. He will help demystify the KPI’s by which executives can judge product success and the ROI of an improved UX/UI design.

Venue

Comcast NBCUniversal The Farm
2565 Circle 75 Parkway
Atlanta, GA 30339 United States
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