Current students from any college or university with a consumer-focused business will be competing in the 2025 Collegiate Great Brands Competition. This competition will take place at 5 p.m. on Thursday, March 27, 2025, in Studio 225 (225 W. Broad St.) at the University of Georgia in Athens, Georgia. Each student business will bring their ideas, business and/or product for a chance to win $25,000.