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Cause Marketing From the Nonprofit POV
January 29 @ 2:00 pm - 3:00 pm
As a brand, you know the importance of putting your audience at the center of your business and marketing strategies. Understanding their challenges, providing products or solutions that help solve their problems, and building long-term relationships that deliver value are critical to reaching your company’s goals.
But with cause marketing partnerships, it’s often easy to forget that the nonprofit organization you’re working with is also an audience — it has its own unique set of challenges, needs, and interests that your partnership should be designed to support.
During this webinar with three Atlanta nonprofit experts, we’ll explore their firsthand experiences working with brands on cause marketing initiatives, and dive deep into what made their partnerships successful, where they ran into roadblocks, and how your brand can make sure everyone’s needs are met on the path to a greater good.