Business leaders are adopting a new standard for corporate responsibility – one that looks beyond profits to address how they can better the communities they serve. And their starting point? Corporate purpose.
The challenge is defining, activating, and nurturing that purpose. It is easy to hang posters on a wall or share boilerplate statements. It’s much more difficult to authentically bring your purpose to life with stakeholders and drive meaningful change.
We have reached a pivotal moment for us as communications and marketing professionals to take the lead on purpose.
Join the TAG Marketing Society for a panel discussion featuring three corporate communications professionals on how they are bringing purpose to life within their organizations and connecting the dots between what resonates with leadership, employees and the public.