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A New Era of Influencer Marketing is Here – Virtual

May 5 @ 3:00 pm - 4:15 pm

The wellbeing of our students, instructors, employees and community members is a top priority here at General Assembly. In light of the evolving COVID-19 situation, all workshops, bootcamps, and events – including this one – will temporarily be held online.

What changes are coming for the ever-growing Influencer Marketing industry? Where did they come from? What does the future hold? #Paid is the North American leader in connecting brands with creators.

Instagram and Facebook are becoming far more effective for marketers; allowing us to use one of the world’s largest social networking platforms as a means to organically spread branded content. Having grown into a $10 billion industry in the past five years, the influencing world is one of the fastest evolving ecosystems; and it’s showing no signs of slowing down. From the release of Paid Partnerships to Facebook’s game-changing Branded Content Ads and ‘Creator Whitelisting’; we’ll cover it all.