The Founder Underground (which Hypepotamus highlighted in late 2024) wants to help B2B (business-to-business) startups land big enterprise deals.
Together with the organization TrueSeed, The Founder Underground is launching The B2B Sales Academy, a two-day virtual training program designed to help founders “stop guessing and start scaling” their sales efforts.
The two-day program will help participants learn how to structure a repeatable sales process, curate the best discovery call, craft a high-converting proposal, and leverage AI tools that can help with follow ups with ICPs (ideal customer profile).
The second day will be dedicated to the “psychology of sales,” which is particularly key for first-time founders looking to understand enterprise buyer behavior and build effective rapport for potential clients.
The Academy will run on April 24 and 25 and registration opens up on April 1.
Meet The Organizers Of The B2B Sales Academy
Behind The B2B Sales Academy is Seth Banks of TrueSeed and Ian Scott Cohen from The Founder Underground.
A graduate of Emory University and an alumni of the Teach For America program, Cohen went on to found both non-profits and tech-based companies. He was the Co-Founder and Executive Director at Next Generation Men & Women, an organization aimed at inspiring and supporting historically underserved students through professional exposure, before serving as the Fellowship Co-Director at Atlanta’s Center for Civic Innovation. Hypepotamus readers will know Cohen from his work building up TARA Education Technologies, a SaaS teaching assistant platform that went through Techstars Impact in 2023.
