"wahoo fitness"

With the bright sunlight of spring comes the looming shadow of winter weight. If you are one of the 80% of Americans who long ago ditched their New Year’s workout…

Wahoo Fitness is focused on connecting smartphones to fitness activities. Their fitness platform integrates wearable sensors, advanced-training hardware and mobile apps with iPhone and Android accessories to help everyday and world-class athletes…

In true Las Vegas-style, the biggest consumer electronics show of the year draws not only the stars of the technology world, but also Hollywood celebrities, television personalities and talk show hosts, professional…

We’re all for self-improvement here at Hype (it’s why we’re so committed to providing resources to help your hustle!) and there’s no better time for it than the start of…

Despite a reputation as a B2B town, Atlanta had a strong showing at last year’s Consumer Electronics Show (CES) in Las Vegas. With LUMA, Mercedes-Benz’s new ATL HQ, LifeQ, Wahoo Fitness…

Luke Beard recognized fundamental flaws with activity tracking apps when he took up running during the pandemic. As a designer and self-proclaimed “chronic oversharer” on Twitter, he wanted to post…

Atlanta might have the reputation as being a B2B tech town, but there was no shortage of consumer technologies from our region on display last week at the annual Consumer…

Deloitte recently released its annual Technology Fast 500 list, a ranking of the fastest-growing public and private technology, media, telecommunications, life sciences, and energy tech companies in North America (based…

Endurance athletes measure everything. From sleep to heart rate to food intake, logging key insights can help the pros reach peak performance. But Atlanta-based Phil Southerland knew that such tracking…

As we look towards closing out 2022, it’s becoming increasingly evident that Atlanta has solidified itself as a veritable hotbed of tech and innovation. Atlanta supports its tech community well,…

When we talked to Metric Mate in April of last year, the Atlanta-based SportsTech startup was focused on going business-to-business-to-consumer (B2B2C) to get its personal workout tracker into the hands of…

Scientists at the American Council on Exercise found that by making people move in sync with sound, feel more energized, and distract from discomfort, music can drive exercise intensity. If…

In the old school world of workplace culture, we asked not what a company could do for us, but what we could do for the company. Rigid working hours, dress…

Since Amazon launched the Echo Show, the first Alexa device with a screen, the company has been encouraging developers to modify Alexa Skills to make them more visual. That was…

Founder and CEO Robert L. Kushner IV and Vice President Jared Touchstone both came from athletic backgrounds and lead active lifestyles. This passion for fitness reflects back into their monthly subscription…

This meeting will look at the use case of IOT in Fitness. Our plan is to have a panel discuss the latest devices, data and decisions. More data to come…

Corporate benefits have mostly been “stale and analog for decades,” Ed Buckley admits. But companies are starting to bring more than the standard gym stipend to the table with their…

Step trackers are more ubiquitous than ever, especially with the pick-up of smart watches. But, study after study shows that, though Fitbits, Garmins and the like do sell, consumers abandon…

It’s incredible how many excuses we can make to avoid going to the gym. We’ll even wash the dishes three times over to skip our visit to the local big box…