"jackie hutter"

If you’re thinking about supporting a startup company via Kickstarter, IndieGoGo or the like, or if you are a startup company needing capital to bring your product to market, the story…

The Startup Collaboration IP Conundrum arises at the founding stages of a company when a group of enthusiastic entrepreneurs come together to build and test a new business idea without…

Entrepreneurs seeking to maximize the startup valuation must go beyond the “usual IP suspects,” that is, patents, trademarks, copyrights and trade secrets.  I call these forms of IP the “usual…

As an IP Strategist (and “Fully Recovered Patent Attorney“) who works with startup entrepreneurs, I am frequently asked if one should obtain a patent to “protect” their idea.  My response…

“Does my startup need a patent?” As a leading IP advisor for startups in Atlanta, I am asked this question a lot, and my response always begins: “the only person…

Entrepreneurs must recognize that good legal advice can often be bad for business. Indeed, taking the advice of your lawyers can mean that your company is so well-protected from risks…

A significant proportion of startup entrepreneurs tell me that their strategy to generate revenue centers on licensing their protected product or technology to an established company, after which I provide…

Repeat after me:  getting an awesome URL for your startup does not mean you now have a trademark strategy.  For those in the know, this statement will make them go…

The first step that entrepreneurs in product-based startups typically undertake is to seek patent protection, but this is incorrect.  Put simply, unless customers show that they care about the product…

Startup entrepreneurs:  forget what you think you know about patenting, you’re doing it all wrong.  Of course, you can’t be blamed for this, there is a huge cadre of experts—be…

As an IP Strategist, the benefits of patenting for software-based companies have always been tough for me to see; however, recently it has become even more clear that entrepreneurs with businesses based on software…

The vast majority of patents today are worthless for creating business value, but by following the 5 Rules for Avoiding Worthless Startup Patents in this post, entrepreneurs can improve their odds…

Evgentech’s pulse charging technology provides a kinder and gentler charge. By leveraging a battery’s chemical behavior (not working against battery chemistry as do existing processes), Evgentech allows faster charging without…

“Traction is the new IP” is a common refrain from startup experts these days.  As a result, many startup entrepreneurs are rejecting patents and other forms of IP protection to…

  After working with many startup entrepreneurs over the years, I have consistently seen that those looking to build a successful startup company spend too much time on “fighting fires”…

On Monday, a diverse group of Atlanta entrepreneurs learned the basics of IP and intangible assets. Next week, join in to learn how to capture the value of bringing a successful business…

Tomorrow General Assembly is offering a free class on Straight Talk about Licensing for Startups, taught by IP guru Jackie Hutter.  Register When: Feb 4, 2015 6:30-8pm Where: 650 North Ave NE S-205…

Join Jackie Hutter in the last part of her three part series covering in-depth coverage of Intellectual Property. This session: Insights into licensing startup technology When: November 17th, 11:30am -12:30pm…

Nowadays, IP means more than getting a patent. It requires aligning all intangible assets with how the startup will make money. When done early and competently, IP Strategy shapes the…

There’s always a party pooper. In this case it’s the patent trolls attacking basic innovation for digital sex toys. Our friends at Comingle (who we’ve been covering since their MVP days) are…