If you’re thinking about supporting a startup company via Kickstarter, IndieGoGo or the like, or if you are a startup company needing capital to bring your product to market, the story…
"jackie hutter"
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The Startup Collaboration IP Conundrum arises at the founding stages of a company when a group of enthusiastic entrepreneurs come together to build and test a new business idea without…
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Entrepreneurs seeking to maximize the startup valuation must go beyond the “usual IP suspects,” that is, patents, trademarks, copyrights and trade secrets. I call these forms of IP the “usual…
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As an IP Strategist (and “Fully Recovered Patent Attorney“) who works with startup entrepreneurs, I am frequently asked if one should obtain a patent to “protect” their idea. My response…
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“Does my startup need a patent?” As a leading IP advisor for startups in Atlanta, I am asked this question a lot, and my response always begins: “the only person…
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Entrepreneurs must recognize that good legal advice can often be bad for business. Indeed, taking the advice of your lawyers can mean that your company is so well-protected from risks…
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A significant proportion of startup entrepreneurs tell me that their strategy to generate revenue centers on licensing their protected product or technology to an established company, after which I provide…
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Repeat after me: getting an awesome URL for your startup does not mean you now have a trademark strategy. For those in the know, this statement will make them go…
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The first step that entrepreneurs in product-based startups typically undertake is to seek patent protection, but this is incorrect. Put simply, unless customers show that they care about the product…
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Startup entrepreneurs: forget what you think you know about patenting, you’re doing it all wrong. Of course, you can’t be blamed for this, there is a huge cadre of experts—be…
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As an IP Strategist, the benefits of patenting for software-based companies have always been tough for me to see; however, recently it has become even more clear that entrepreneurs with businesses based on software…
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The vast majority of patents today are worthless for creating business value, but by following the 5 Rules for Avoiding Worthless Startup Patents in this post, entrepreneurs can improve their odds…
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Evgentech’s pulse charging technology provides a kinder and gentler charge. By leveraging a battery’s chemical behavior (not working against battery chemistry as do existing processes), Evgentech allows faster charging without…
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“Traction is the new IP” is a common refrain from startup experts these days. As a result, many startup entrepreneurs are rejecting patents and other forms of IP protection to…
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After working with many startup entrepreneurs over the years, I have consistently seen that those looking to build a successful startup company spend too much time on “fighting fires”…
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On Monday, a diverse group of Atlanta entrepreneurs learned the basics of IP and intangible assets. Next week, join in to learn how to capture the value of bringing a successful business…
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EducationFeatured Events
Free Class | Getting To A Great Startup Exit Using IP And Intangible Assets
Tomorrow General Assembly is offering a free class on Straight Talk about Licensing for Startups, taught by IP guru Jackie Hutter. Register When: Feb 4, 2015 6:30-8pm Where: 650 North Ave NE S-205…
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Join Jackie Hutter in the last part of her three part series covering in-depth coverage of Intellectual Property. This session: Insights into licensing startup technology When: November 17th, 11:30am -12:30pm…
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Nowadays, IP means more than getting a patent. It requires aligning all intangible assets with how the startup will make money. When done early and competently, IP Strategy shapes the…
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There’s always a party pooper. In this case it’s the patent trolls attacking basic innovation for digital sex toys. Our friends at Comingle (who we’ve been covering since their MVP days) are…